How I Work

I don't sell hours or deliverables. I own outcomes. Every engagement maps to one of three pillars — each one tied directly to a business metric your team already cares about.

Frontend Performance Optimization

Stop bleeding revenue to slow pages.

Who this is for: eCommerce brands and content-driven sites where mobile conversion underperforms desktop, ad spend efficiency has degraded, or Core Web Vitals scores are dragging down organic visibility.

What I do:

Core Web Vitals audit (LCP, CLS, INP)
Third-party script triage and deferral strategy
Checkout funnel rendering optimization
Image, font, and critical-path delivery improvements
Ongoing performance regression monitoring

Proof point:

Bump Boxes: 50% faster mobile load times and 40% checkout conversion lift after migrating off a degraded WordPress monolith to a custom React + GraphQL stack.

Data Ingestion & Analytics Integrity

Make sure your dashboards reflect reality — not what you wish were true.

Who this is for: Brands where Klaviyo, GA4, or platform event data doesn't reconcile with actual orders, or where dbt pipelines show unexplained gaps that your team can't trace back to a root cause.

What I do:

Client-side tracker audit (pixel firing order, SPA lifecycle mismatches, race conditions)
Tag manager hygiene and event schema documentation
Warehouse-layer event reconciliation
Attribution integrity review across ad platforms
Ongoing data layer ownership and monitoring

Proof point:

Discovery Education: Rebuilt the data ingestion layer to ensure reliable, complete event capture at enterprise scale — eliminating the gap between what happened and what the dashboards showed.

Fractional Tech Leadership

Senior engineering judgment, without the full-time overhead.

Who this is for: Growth-stage companies with an expanding tech stack but no internal senior engineer to vet vendors, own migrations, enforce engineering standards, or protect performance as the team scales.

What I do:

Monthly retainer engagement — I operate as an embedded tech lead
App and plugin creep audit (performance cost vs. business value per integration)
Platform migration planning and zero-downtime execution
Engineering process setup (PR standards, deploy pipelines, QA checklists)
Technical vetting for new vendors, tools, and third-party integrations

Proof point:

Led end-to-end platform overhauls across multiple mid-market eCommerce and subscription brands. Mentored junior engineers and established standards that outlasted the engagement.

Who this is NOT for

I work best with teams that already believe performance and data quality are business priorities — not afterthoughts. This probably isn't a fit if:

Founders who want to move fast and fix it later
Projects where "good enough" is the actual standard
Teams that treat performance as a launch-day checkbox

If that's not you, let's talk.

Ready to move the metrics that matter?

Tell me about the technical friction costing your team the most right now.